Case Study of PG Tide - 4620 Words

season Strategy for 2 in India Brand Strategist The Dream Team Season 2 Case Study for Strategy Development S T R AT E G Y F O R T I D E I N I N D I A Case Background The Mint, 3rd December 2012: In a recent global investor meeting, Procter Gamble afï ¬ rmed that a strong momentum in developing markets continues to be a key part of its strategy. It said it will invest resources on the biggest opportunities, and aim for proï ¬ table expansion by focusing on growing markets, increasing market share, improving mix, localizing production, and leveraging scale. It is doing all of that in India. India ranks as one of PG’s top 10 developing markets. Shantanu Khosla, who heads PG’s India operations, also addressed this meeting, and said†¦show more content†¦By 2009, Tide had established itself as an important Tier 2 detergent and had been consistently growing equity year on year. There was a signiï ¬ cant chunk of consumers who wanted to buy Tide but decided otherwise only due to affordability issues. Hence PG decided to leverage this equity it had built with Tide to bring this revolutionary product to market and named it Tid e Naturals, thereby launching it as an extension of the existing Tide brand. The challenge was to differentiate the beneï ¬ t of Tide and Tide Naturals clearly, so that consumers understood Tide as the superior product of the two. Hence as PG launched Tide Naturals, it also upgraded the original Tide product and restaged it to Tide Plus with reinforced superior whiteness messaging. With the introduction of Tide Naturals, PG which was earlier playing in the Urban and semi urban market, now offered laundry detergents at three distinct performance and pricing levels, delivering a solid value that was now affordable for more than 70% of Indian consumers! The Laundry Powders Category The laundry powders category was deï ¬ ned into Tiers as below: Brand Tier 1 Pricing Priced 4 times of popular tier Ariel, Surf Brands ! Released on 27th December 2012 The Dream Team Season 2 Case Study for Strategy Development Brand Tier 2 3 4 Pricing Priced 2 to 2.4 times popular tier Popular tier - NationalShow MoreRelatedInnovation1666 Words   |  7 Pages 4. Voice of Customer†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 5. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 6. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 1. Introduction to Proctor amp; Gamble ( Pamp;G) William proctor and James Gamble established Proctor and Gamble in 1837 as a soap and candle company in Ohio USA. P amp;G has now developed into global manufacturing and marketing company of branded consumer products. Its markets are over 180 countries including America amp; Asia regions. Its Business isRead MoreSwot Analysis Of Procter Gamble856 Words   |  4 PagesCase Study Analysis Procter Gamble (P G) Proctor and Gamble is an American corporation dealing in consumer products. The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations asRead MoreProcter And Gamble ( P G1473 Words   |  6 PagesBackground Procter and Gamble (PG) began in 1837 when brother’s in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there PG launched a variety of revolutionary products of superior quality and value. The products include Ivory soap, Tide laundry detergent, Crest toothpaste and Pampers disposable diapers. They also acquired a number of companies to open the doors to new product categories. Today PG is one of the most skillful marketersRead MoreTide Marketing Case2581 Words   |  11 PagesDe La Salle University Ramon V. Del Rosario College of Business A CASE STUDY ON PROCTER amp; GAMBLE’S TIDE In Partial Fulfillment of the Course Requirements in Marketing Management (MKT511M) XR0526 06:00 – 09:00 P.M. Submitted to: Dr. Antonio V. Concepcion Submitted by: Bernal, Jhon Leonard Mercaldo, Monina Pereira, Michael Sy, Cariza Ventura, Vernon 05 June 2013 Table of Contents I. Introduction.†¦..†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 II. Statement of the ProblemRead MoreValue Chain Analysis of Procter and Gamble1072 Words   |  5 Pagesï » ¿ Value Chain Analysis of Procter and Gamble case study Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best outsourced. It suggests that the activities of a business could be grouped under two headings: primary activities and supporting activities. 1. 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Those regular stressors, such as quarterly reports or financial tides are expected. The unplanned and often unsuspected stressors occur within the organization. These unplanned stressors will create chaos and an unhealthyRead More Proctor Gamble Essay2016 Words   |  9 Pagesbottle of Tide and head on down to the laundry room. Ever wonder where that refreshing Crest toothpaste, those deliciously crunchy Pringles, or that bottle of Tide that works wonders on oil stains come from? Proctor Gamble (P G), established in 1837, is a company that, today, â€Å"markets almost 300 products†¦including Fabric Home Care, Baby Care, Feminine Care, Family Care, Beauty Care, Health Care, and Snacks Beverages† (1). In this case study we will first discuss the demands of P G’s customersRead MoreHow Is PG Using Collaboration Systems Essay1734 Words   |  7 Pagesand Innovation at Procter amp; Gamble Case Study Questions 1 What is Procter amp; Gamble’s business strategy and business model? 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